Wheels and Tires

Performance & Racing

Performance & Racing Tech Talk offers direct access to trends to the high tech world of specialized factory performance and racing wheels and tires for the automotive, truck and motorcycle application throughout the world. With in depth reviews of performance test track drives as well as real world road and off road tests, the latest news from, performance and competition wheel and tire manufacturers, and interviews with current and emerging builders, engineers, and innovators and with a purpose and goal to assist schools and students to continue to expand their technical and engineering programs.

(Built and Hosted by Performance & Racing Enthusiasts!
For Performance & Racing Enthusiasts!)

Tech Talk

This text replaced with audio player

Submit Audio | View All

Wheels and Tire Directory

Wheels and Tires Forums

Wheels and Tires Tech News and Reviews

Research Team Helps Ford and Future Customers Get a Better Grip on Tire Technology

• Ford, through its dedicated Research and Innovation team, is taking a leadership role in helping to develop new materials for tires
• Ford teams are working with leading tire suppliers and manufacturers to bring these solutions to consumers faster

DEARBORN, Mich., July 6, 2011 – Ford Motor Company has established a unique cross-functional team whose mission is to develop innovative new tires that improve safety, boost fuel economy and enhance vehicle handling.

Located at Ford’s Research and Innovation Center in Dearborn, the dedicated tire team works closely with Ford’s Chassis Engineering and Vehicle Engineering functions, as well as leading tire companies, to test new compounds, new tread designs and other innovations.

Most automakers don’t influence significantly the development of the tires they use. But tires—the only component that touches the road while you drive—are one of the most important components of any vehicle.

Because tire tread is the main contributor to rolling resistance, which is simply the measure of force needed to roll the wheel forward, the team has focused its immediate attention on this part of the tire.