http://www.performanceracingtechtalk.com/index.php/wheels-tires/ en contact@performanceracingtechtalk.com Copyright 2011 2011-07-07T17:56:53+00:00 https://www.performanceracingtechtalk.com/site/research_team_helps_ford_and_future_customers_get_a_better_grip_on_tire_tec https://www.performanceracingtechtalk.com/site/research_team_helps_ford_and_future_customers_get_a_better_grip_on_tire_tec#When:17:56:53Z • Ford, through its dedicated Research and Innovation team, is taking a leadership role in helping to develop new materials for tires • Ford teams are working with leading tire suppliers and manufacturers to bring these solutions to consumers fasterDEARBORN, Mich., July 6, 2011 – Ford Motor Company has established a unique cross-functional team whose mission is to develop innovative new tires that improve safety, boost fuel economy and enhance vehicle handling. Located at Ford’s Research and Innovation Center in Dearborn, the dedicated tire team works closely with Ford’s Chassis Engineering and Vehicle Engineering functions, as well as leading tire companies, to test new compounds, new tread designs and other innovations. Most automakers don’t influence significantly the development of the tires they use. But tires—the only component that touches the road while you drive—are one of the most important components of any vehicle. Because tire tread is the main contributor to rolling resistance, which is simply the measure of force needed to roll the wheel forward, the team has focused its immediate attention on this part of the tire. 2011-07-07T17:56:53+00:00 https://www.performanceracingtechtalk.com/site/wheels_and_tires_entry_title https://www.performanceracingtechtalk.com/site/wheels_and_tires_entry_title#When:18:00:58Z A story about wheels and tires 2011-06-02T18:00:58+00:00