124 Spider By Fiat Seeks To Recapture Imagination And Space

Welcome the 2017 Fiat 124 Spider with top up.  Image Credit: FCA (2015)

124 Spider By Fiat Seeks To Recapture Imagination And Space

A 2-seat convertible roadster from Fiat was introduced at the LA Auto Show with the aid of the re-imagined platform that had held the lead in this class for decades and fueled the first rung of many racing ladder series efforts ... the Mazda Miata.

In today's vernacular, where millennials mash together two or more names (from people, places, & things) or concepts into one word, the Fiat 124 Spider becomes the Fiata.

This name ... Fiata, has a touch of fun, but ultimately, minimizes the heart and effort to re-establish Fiat back into the American and world motor culture when this proud Italian mark owned the imagination and space of the affordable and stylish 2-seat roadster sports car.